Are you planning to work with SEO for the first time? Are you wondering if there are free Google SEO tools that are best to begin with?

Newcomers in the SEO field usually deal with the following questions:

– Which services should definitely be used?

– Which are the best tools?

– With which tool can I optimize my site the fastest?

– Are there also free tools that are useful?

Not everyone can afford expensive SEO tools. Therefore, it is normal to look for the best free tools as you don’t want to spend money on them at the beginning.

In the following pages, I’ll give you an overview of the best Google SEO tools provided with potentially helpful data for free. Using these tools can really help pump up your digital marketing efforts from the very beginning.

My list of free Google tools includes Analytic tools that help you analyze the traffic on your site. So you know exactly where your visitors come from, which pages they visit, how long they stay on your site on average and much more. You’ll also find Ranking tools that show you where your site currently ranks in Google. Some tools even allow you to save your keywords and view the ranking history of your site over time. The tools like Search Console help you check your website for errors and make necessary improvements.

Free Google SEO Tools List

Here’s the list of 10 Best free Google SEO tools to help you do your daily tasks faster than ever:

#1. Google Analytics

https://analytics.google.com

Google Analytics is the analytics tool par excellence. It works very well and is also free of charge. You can also do split tests with this tool (you pay a lot of money for this with other tools…) I use Google Analytics on all my pages.

The best quality analysis tool for free. There is no better way. Install it now!

#2. Google Search Console

https://search.google.com/search-console/welcome

The Google Search Console gives you important information about your website – directly from Google itself. You can see how many of your pages Google has indexed, how good your rankings are for various keywords, whether Google has problems with your site somewhere and much, much more.

Essential tool for all SEO needs. If you are not yet using the Search Console, then sign up NOW and use it to analyze your website.

#3. Google Keyword Planner

https://ads.google.com/home/tools/keyword-planner/

In the past, Google Keyword Planner was THE keyword tool par excellence. Unfortunately, Google has severely limited the data on search volumes and so the tool is of limited use today. But it is still very useful for finding new keywords or analyzing competitor sites.

Perfectly suited for keyword generation. Detailed search volumes are unfortunately only displayed when you place ads on Google AdWords.

#4. Google Tag Manager

https://developers.google.com/tag-manager

One of the most common frustrations in digital marketing can be the delay caused by waiting in a queue for development time. Google’s Tag Manager neatly gets round this, letting you update many of the most common site tags without having to ask for developer’s support.

This is a more advanced tool, but the benefits can be outsize. Once the code is installed on the site, we can edit a decent array of common marketing tags without a further code update. There’s support for URL, referred and event-based tags, custom macros and more, plus a debug console. There’s also planned further integration with third-party tools to even more flexibility, and it’s possible to use tags from third-party tools such as Optimizely now.

#5. Google Trends

https://www.google.com/trends/

And whilst it is about topic of keywords for your website, Google Trends is still a great tool for comparing traffic for different search terms, including historic, geographic and related terms (in Google’s mind) data. Understanding if a term is a rising or falling element of your topic’s vocabulary is highly valuable for creating enticing content and available for free!

There’s extra data within the Google Zeitgeist section, detailing 2013’s most popular searches. Also worth checking out is the Hot Trends list, to see the most popular searches right now, perfect inspiration for timely content.

#6. Google Cache

https://support.google.com/websearch/answer/

This is a small hack: Sometimes you want to know how a page looked like a few days ago (e.g. if a big change has taken place and you want to see the previous version of the page again). Then just go to Google and select the small “down arrow” on the right and click on “Cache”.

Small hack to display a previous version of a web page.

#7. Google Mobile Friendly

https://search.google.com/test/mobile-friendly

This small tool shows you whether your website is mobile-ready. It should definitely be because otherwise you will be punished in the rankings! So make sure to check and make it mobile-friendly.

Shows you within a few seconds whether your site is mobile friendly.

#8. Google PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights/

The Google Pagespeed Tool checks the loading speed of your website and gives you a score between 0 and 100 points. It also gives you suggestions for improvement, with which you can make your site even faster.

Good for a fast loading time check.

#9. Google Alerts

https://www.google.com/alerts

Google Alerts can be considered best out of this list of 10 free Google SEO tools. Whilst it’s reliability has been called into question in recent times, there’s no doubt this still holds an important place in many online marketers and content creator’s hearts.

Using Google Alerts you can keep an eye on a topic of your choice with regular updates from Google themselves on the latest index updates. Common uses include finding non-linking citations of your brand or to monitor the latest news on a topic or company of interest.

#10. Google Consumer Surveys

https://surveys.withgoogle.com/

We all know that understanding our audience is key to making a great website that serves their needs. Whilst surveys can cost a lot of money, Google’s Consumer Surveys have a free option for measuring site satisfaction–you can’t deviate from the four default questions without paying, but you can still get valuable data on how users perceive your site and their experience of it.

This can be especially helpful when testing a new site design or content category.

Final Words

There you have it–the 10 Best free Google SEO tools that everyone should use in 2021. From auditing your website for errors to on-page optimization, from keyword research to content creation all you can do with these free pieces of tools.

What are your favorite tools out from this list? How interesting did you make use of them? Do I miss out any better one? Let me know in the comments!

Helpful Documents

Also, you will find helpful and practically prepared to help in the following Sources:

– Google’s ​SEO Starter Guide

– Neil Patel’s SEO Made Simple: ​A Step-by-Step Guide

– MOZ’s ​The Beginners Guide to SEO

– HasanSumon’s Technical SEO Guide to Quickly Accelerate Rankings Step By Step

– Search Engine Journal’s A Complete Guide to SEO: What You Need to Know in 2020