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If you are taking your first steps as an entrepreneur, you should progress little by little. However, if you learn how to start a Shopify Dropshipping Store, you can have a spectacular online store without having to be an expert programmer or a designer yourself. Shopify dropshipping store is a very simple option that you can start without having advanced knowledge of designing or programming like HTML or CSS.
Dropshipping with Shopify, therefore, is the best way to run a flexible and highly profitable business.
And the best thing is that, by using simple and intuitive tools like Shopify, you will be able to develop everything you can think of. Because, as you are going to see in this article, this e-commerce platform is designed to make life easier for any entrepreneur who wants to do business online.
I recommend that you pay attention to everything that you will find in this guide on dropshipping with Shopify, because these tips will be of great help.
You may be wondering what dropshipping is. So before we explain how the Shopify platform works, we should pause briefly on this business model that is attracting more and more entrepreneurs.
Dropshipping is based on the sale of products through an online store, without it being necessary for the seller to have stocks. Unlike in traditional eCommerce, the product is sent directly by the supplier to the end customer, without having to go through the hands of the owner of the online store.
Shopify is the world’s leading e-commerce platform.
More and more online stores are opting for Shopify because it is a very simple platform to use, which allows any entrepreneur to operate an online store without being an expert in programming.
Thanks to its simplicity of use, it is unnecessary to have the technical knowledge, and anyone can set up their own virtual store simply by following a few simple steps.
Why Choose Shopify Dropshipping Store For Your E-commerce Business?
Although Shopify is the most important e-commerce platform in the current digital ecosystem – with millions of virtual stores operating in all kinds of sectors – there are other platforms with which you can also manage your business online.
But at HasanSumon I think that Shopify is the best possible alternative for the following reasons:
Its simplicity of use: Shopify is the favourite of many merchants because it is a very intuitive tool that is easy to configure and manage (as you will see in this dropshipping guide with Shopify).
It has many specific applications: while other platforms allow you to make a web page with products and little else, Shopify has many tools to easily execute a multitude of specific tasks. You can design the store for you with simple templates and you can also manage sales, payments, email marketing, etc. through plugins designed for this purpose.
Why Should I Start Dropshipping On Shopify?
Taking into account that dropshipping is a very accessible business model without great risks, it is clear that Shopify is the best platform to set up this type of online business.
You may still be wondering if it is really worth dropshipping with Shopify.
Well, rest assured: dropshipping will give you a few headaches and worries.
All you have to do is exploit a good dropshipping niche and make an effort, especially in online marketing and in promoting your products so that your website receives more and more visits. And we already know that the more visitors, the greater the probability of generating orders.
In addition, with this system, you no longer have to worry about the products losing value in your warehouse when you cannot sell everything you have bought since that risk is assumed 100% by the supplier.
Thanks to this, dropshipping is presented as a very different option from traditional businesses -both from an online and offline point of view-, which manufactures hoping demand will be sufficient, or which buy products directly from a wholesaler trusting that they are sold as soon as possible to continue the cycle.
Since you lack inventory, you only have to worry that your supplier has it, so you continue to generate orders. And if at any given moment the stock breaks, in a couple of clicks – if you dropship with AliExpress in your Shopify store – you can look for alternatives or remove from your store that product that is no longer available for sale.
In this section of our dropshipping guide with Shopify, we will go through all the necessary steps so that you can set up your online store without major problems.
If you follow all the steps correctly, at the end of this guide you will have your store ready to sell and to generate money from the first moment.
The first thing you have to do is create a new account on Shopify. But don’t worry, because this process is so quick and easy that it won’t take you more than a couple of minutes. The first step to follow is to enter the main Shopify page.
Once the page has loaded, you will find an empty field at the top of the screen. This is where you enter your email address. As soon as you enter your email, the system will ask you to create a password for your account, besides also entering the name that your store will have.
Next, it’s time to answer some questions related to your experience in the e-commerce field. And along with that, it is also necessary that you provide certain personal information.
After completing this form, your Shopify account will be ready for you to operate, although you will have to configure some more settings later.
You have already added all the necessary information to be able to launch your dropshipping store with Shopify.
But now it remains to configure a sales funnel that generates orders. And the first phase of any funnel begins by improving the aesthetics of your e-commerce so that it is more attractive and becomes a sales machine.
Keep in mind that when you enter a physical store, you usually look at the window, how the store is decorated, on the coat racks, on the showcases, on the counters … Well, in your online store you don’t have more showcases or counters than an attractive design, according to your brand image.
If your clients find a beautiful page, aesthetically and at the level of usability and user experience, you will generate a very positive first feeling in your visitors. The two basic points at the web design level are the Shopify theme that you are going to use and the logo that represents your virtual store. Shopify has its own template store that you can use to select from a wide variety of free themes and premium, paid themes.
I would recommend that you do a little exploring and decide which one is best for your store considering your financial availability.
If you start your store with a limited budget, we advise you to choose one of the free themes. And if you have a little more economic availability and you want a more personalized or exclusive design, then the most interesting option will be that of a premium theme.
The logo of your dropshipping store in Shopify is essential for the branding of your business, as it will help customers to recognize your brand and remember it.
So take a little time to consider how you want to display your logo in your dropshipping store, and how it matches the rest of the design you have chosen.
Also, don’t forget that the logo has to be a sign that identifies your store in all kinds of areas, formats and presentations.
If you are interested in creating your own logo, then you can use graphic design programs like Photoshop or Canva. Or take advantage of alternatives such as free online software for creating logos.
You can also find graphic designers who offer high-quality work on freelance job platforms – like Upwork or Fiverr – at affordable prices.
Creating an account on Shopify is not enough (especially if you want to dropship legally ). In addition, you must check that the configuration is appropriate for your online store.
Through this second step, you will be able to receive money from your customers, create the legal and commercial policies of your store, and determine what the prices and shipping rates will be:
Payment information: It is essential to add a payment option to your dropshipping store in Shopify so that you can receive money from your customers in exchange for your products. Therefore, you must access the “Settings” page and select a tab that you will find on the left called “Payments”. At the very least, you might want to include a payment gateway like PayPal. Besides that, here you can find the most common gateways in each country, in case you want to operate in different markets.
Commercial and legal policies of the store: it is important that your processes and protocols are in writing so that any buyer knows how the transactions are going to be carried out. If you don’t know how to write these pages, Shopify has created a very useful tool that auto-generates a privacy policy for your website users and returns policy, along with the terms and conditions of operation of your store. To access this tool, you must enter the sections you need to copy the generated template and then paste it into your Shopify store.
Shipping rates: Shipping rates should be clear to all users. Ideally, shipping should be free (you can change your pricing strategy by increasing the price of your products a bit and say that shipping is free). In the “Shipping” tab of the “Settings” section, you can set prices by zones or free shipping.
Once you have figured out your Shopify store design, you have to move on to one of the most important phases in creating your dropshipping store: selling products.
With the store set up and full of products, the crucial moment arrives: making the first sales. Only then can you generate enough profits to make the investment profitable.
However, the task has only just begun, because being a new store you will hardly have traffic. In this situation, your marketing plan should focus on attracting potential customers willing to buy the products you sell in your e-commerce. It can be said that the tasks are focused on two large blocks known as SEO and SEM :
SEO : The importance of SEO for your shopify dropshipping store consists of performing a series of tasks and optimizations so that your online store meets the criteria of the Google algorithm. That way, when someone searches for something related to your products, Google will show your online store to that user.
SEM : While organic and “free” traffic is built around SEO, to generate traffic to your dropshipping store in Shopify there is also the possibility of paying ads on Facebook or Google. You can attract good amounts of traffic by posting ads on Facebook or Google especially at the beginning when you are just starting with the store.
In addition, you can also explore other channels such as content marketing or social networks, since the opportunities are many at the digital marketing level.
The important thing is that you carry out tests to find out which marketing actions work best for you. In this way, you will quickly discover which are the strategies with which you can maximize your profits.
Now you own a dropshipping store on Shopify. Congratulations!
But the best thing to learn to manage your e-commerce is that you practice a lot. As you take charge of your own business, you will know every little bit of the application, and if you have any other questions, you can write your questions down here, in the comments. You sure have something to say on this topic.
Do you have any question? Are you interested in working with me? Please send me a message.
contactI have helped More than 200 Companies all over the world to grow their online business through digital marketing. Working with me allows you to have the peace of mind of knowing that your website is getting results. I only deal with businesses that I’ m sure I can help.