Shopify SEO: How To Optimize Your Shopify Store?
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The links that point to your website belong to the most important ranking signals in the algorithms of Google, Bing, and other search engines. It is not possible to get high rankings on these search engines without high-quality backlinks.
Google will only list your website in their search results if they find at least one other website that links to your site. The more good links your website has, the higher it will rank on Google, Bing and other search engines. Also, your website gets additional visitors through the links on other sites. If your website has 500 links from other websites and each site sends 3 visitors per day to your website, then you’ll get 1,500 targeted visitors per day.
The links that point to a website and the content of the website are the most important signals in Google’s ranking algorithm. The content of your web pages shows Google that your pages are relevant to a particular topic. The links that point to your website show Google that your website is better than other websites.
The links from your website to other sites can also influence the positions of your pages in Google’s search results.
High-quality backlinks to other websites show your website visitors that your website can be trusted. You wouldn’t send visitors to other pages if they could find negative information about your products or services on other sites.
Links to other sites add value to your website; they show your visitors that you have nothing to hide and that you have confidence in your website. The websites to which you link help your website visitors to put your website into a larger context.
If you link to high-quality sites with useful content, web surfers will associate your website with these high-quality sites.
If you do not link to other websites, then you send your visitors back to search engines. If you offer your website visitors links to other sites, you can send leaving visitors to other websites that can send you their visitors in return. Carefully chosen links to outside resources can improve the experience of visitors who visit your website.
But you need not to worry
Don’t be afraid that you drive people away by offering links on your website. You either have interesting content on your website or you have not. People eventually will leave your website, no matter how interesting your website is. Even if you don’t visit your own website all the time.
The Negative Effect Of Links To Other Websites
Links to other websites can also have a negative effect. If you link to websites that are spammers, then search engines might ban your website from their search results.
Use your common sense: If a website looks shady or if the offers on the website look too good to be true (for example: Get 500 links per day with an automated system), then don’t link to that website.
The websites to which you link contribute to the image that web surfers get about your site. Offer your visitors links to good websites with interesting and related content. Don’t be afraid that you drive visitors away.
Give, and you shall receive
This is true for many aspects of life, and it also applies to website promotion and link building.
It’s not enough that many other websites link to your site. The quality of the links is also important. 10 good links are better than 100 low-quality links.
Five factors that define a high-quality backlink
If you want to get high rankings for the search term “buy brown shoes” it helps a lot if the links to your website contain these words. The text that is used to link to your site (the anchor text) influences the words for which your website will get high rankings.
The anchor texts in the links to your website should vary, but they should contain the keywords for which you want to get high rankings.
Links from related web pages usually work better than links from unrelated pages. Links from unrelated pages won’t hurt your rankings, but Google likes links from websites that are related to yours better.
A related page is a web page that has loosely to do with the topic of your website. If you have reason to believe that the visitors of the web page might be interested in what you have to offer, then the other page is a related web page.
It’s okay to get links to your home page. It’s better to get links to the page that is most relevant to the linked anchor text. If the anchor text is “buy brown shoes” then you should make sure that the link goes to a page that deals with brown shoes.
If the link text matches the content of the linked pages, then it’s more likely that your web page is relevant to that term and it’s more likely that you’ll get high rankings for that search term.
Linking to the right page also increases the user experience. If a visitor clicks on a “buy brown shoes” link, it’s much more likely that he’ll buy on your site if he gets the correct page.
Links from pages with high authority will help to increase the Google rankings of your website.
The nofollow tag tells search engines that they should not follow a link. Links with that attribute don’t help your search engine rankings.
Low quality inbound links are link that won’t increase the search engine rankings of your web pages. In the best case, low-quality links won’t have any effect at all on your rankings. In the worst case, low-quality links will have a negative influence on the rankings of your pages.
Four factors that define a low-quality link
Links that contain the nofollow tag might help you get direct traffic from the website with the link, but they are useless for your search engine rankings. If Google finds a link with the rel=“nofollow “ attribute, Google will not use the link as a positive signal for the linked page.
Automated linking schemes usually promise hundreds of links in a quick time with minor work. All major search engines have employees who actively seek for these linking schemes. Search engines know all
Linking schemes and links from these schemes don’t have a positive effect on your search engine rankings. Worse than that, many search engines will ban your website if you link to a linking scheme website, because they consider it spam.
Some websites do not link directly to your website. They link to a page on their own website that redirects to your website. You might get direct traffic through these links, but they won’t help your search engine rankings.
Search engine spiders are very simple programs. If the link to your website cannot be found easily, chances are that the spiders will ignore the link to your site. Most search engine spiders have difficulty with links in JavaScript code. If the link to your website is hidden with a scripting language, search engine spiders won’t parse it.
When you build links to your website, you want lasting results. It makes little sense to invest your time in search engine optimization methods that are just a flash-in-the-pan.
How do you judge the quality of a website? What is an excellent website and from which web pages should you get links?
If a website has an overall high-quality backlinks, then it does not matter if the page with the link to your website has a low page authority:
If only pages with a high Page Authority had a chance, it wouldn’t be possible to get new pages in Google’s results page. Experience shows that new pages appear in Google’s results every day.
Common Sense Leads To Lasting Results
You do not need special metrics to judge the quality of a web page. When you find a web page that could link to your site, ask yourself the following questions:
If you can answer all questions with “yes,” then you should try to get a link from that page. It doesn’t matter if that page has a low Page Authority.
Google tries to imitate common sense with its algorithm. If you use common sense to build your links and follow the tips above, you make sure that the links to your website will count in all future updates of Google’s algorithm.
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