Shopify SEO: How To Optimize Your Shopify Store?
Looking for SEO Expert in Bangladesh?
Looking for SEO Expert in Bangladesh?
The term SEO is an acronym for Search Engine Optimization.
The first search engines emerged in the 90’s, Google in 96, and then the Web began its incredible rise. With time, they realized that they could make money out of it, so they needed to attract internet users, attracting more traffic. And therefore the best way to reach them is through search engines. Here comes the importance of SEO for business.
In simple words, a site that follows the SEO criteria will appear among the first results that a search engine returns for certain searches called keywords. This resulted in more visitors to the site in question from those who appear further behind in the search engine result page (SERP).
In principle search engine works quite simply:
1. The search engine scans the web with their specific algorithms or bots, which use the links to find all pages. The process starts with a list of web addresses provided by existing websites. Once on these web pages, the bots look for links to other sites to visit. These bots are particularly attracted to new sites.
2. Once they visit new sites on the web with their specific algorithms or bots, they analyze their contents.
3. Search engine then creates an index based on the data transmitted by the bots. They register them all, according to which topics the page contains suitable content, how well the site is networked and how users interact with the site.
4. As the information collected, the page becomes part of an index in which it is ranked according to its content, authority and relevance. This makes it easier for the search engine to display results with higher relevance to the keywords used to that search.
The search engine like Google considers over 200 ranking factors which are constantly being further updated. Therefore, search engine optimization has changed fundamentally in the last few years.
It is important to know that search engines like Google analyze different variables to find websites on the web and sort them in their search results. The goal of any website owners is to have their websites appear at the top of search engine rankings: Therefore, the SEO process consists in understanding different ranking factors and optimizing them when planning and creating the websites (e.g. including keywords in the content, adding links, etc.).
Although there are a lot of factors that a search engine uses to position a page, the most important ones are:
It is the relationship that a website has with the search carried out. This is not about the number of times a page contains the search term, but rather search engines rely on hundreds of factors to determine that relationship.
We can summarize it as the popularity of a website, the more popular it is, the more valuable the information it contains. This is one of the most important factors to take into account for a search engine when positioning a website on the Internet.
The importance of SEO for business is the fact that it makes a web page more useful, both for users and for search engines, although the latter is becoming more and more sophisticated, they still cannot differentiate a web page as a human does. SEO positioning is important and necessary for search engines to understand what each page is about and whether the information on that page is useful for the user.
SEO means gaining relevant traffics from organic search results. Therefore, to do SEO is to invest in getting relevant clients. It is necessary because SEO is the best way for users to find your website through searches in which your page is relevant. These users look for the products or services that you offer. Therefore, good positioning in search engines will ensure quality traffic for your business, since you will receive visits from people interested in the product or service you sell, and also because they themselves have searched for it on the Internet. Depending on the efforts and investment you make on SEO, you will reach the top positions more quickly.
Another advantage of SEO is the possibility of competing with companies that have been on the market for a longer time or are larger. Receiving new contracts and sales is multiplied by figures that vary between five and ten, depending on the sector in which you operate. This means that if a company is positioned on the first page it will have between five and ten more possibilities than those other companies are not in this place.
SEO has two major components I’ve already talked about in my other posts, On-Page SEO and Off-Page SEO.
On-Page SEO or internal optimization, are those actions that must be integrated into your website and are related to the proper selection of keywords in your content, the design, the accessibility, navigability, use on mobile devices, tags in the code, web map and so on. Hence, it is why SEO must be present when building your website from the beginning.
External positioning has to do with those actions that you can carry out outside of your website, such as creating a magnificent structure of links for your website (link building), creating a community on social networks or promoting your website through a blog. All of this will improve your Page Authority.
Now as you know what SEO is, you know how to get better positioned in searches. You can help search engines to understand what you do online and what you offer in your website for your clients, so that the search engine knows that your website is relevant and ranked fast in result page.
Have my professional SEO Consulting service; at HasanSumon.com, I have a custom build SEO solution only designed for you to get the most out of your web presence.
Do you have any question? Are you interested in working with me? Please send me a message.
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